Keith Negus' Generic Conventions of a Music Video

Keith Negus, a theorist on Star Image, proposed a list of conventions of how a music video should be. Following this list should help me create the ideal music video, and one that is sure to match genre and target audience conventions as well. Here are Negus' generic conventions of a music video:

• Clear promotion of the desired artist's "image"
• Appearance of the artist in the video
• Large variety of shot types
• One key theme followed that provides the structure, other smaller themes reoccurring
• Occasionally a narrative structure 
• Performance 
• Not always realistic 
• Shots cut to the beat of the track
• Special effects sometimes used (often lighting)
• Specific and carefully planned mise-en-scene
• High impact to compete for airplay