Music Video Tips

During the construction process of my music video plan, my teacher offered tips on how to create the most successful music video:

• Essentially, you are manufacturing an artist for a song - but in my case, I am manufacturing a song for an artist - and this will be that artist's first release, so it's my job to make the video successful
  
• Start with the image of the artist, ensure that their style is fit for the song - or that the song is fit for their style - and that the artist is able to realistically mime/lip sync to the track. Once this has been realised, a concept for the video can be decided, and one which will blend most with the music
  
• The artist I am creating starts off with no fan-base at all, so it's my duty to spread the word about them, through various marketing techniques and through a cohesive package of the music video, Digi-Pak and website. As Henry Jenkins says:
  
  "If it doesn't spread, it's dead"
  
• The best type of music video contains three different strands: 

1. Performance element - the record labels believe this is vital as it acts as a fail save
2. Lip sync element - Singing in a situation with very few props
3. Narrative element - The story, which will be led by genre and style

• The music video will then consist of constant cutting between these strands, in order to keep the video exciting and interesting
  
• We were advised to create a 'mood film' or Prezi involving a set of images or a simple video to demonstrate ideas for the final product for clarification and identification of any potential problems